{"id":1138,"date":"2018-10-06T11:50:15","date_gmt":"2018-10-06T11:50:15","guid":{"rendered":"http:\/\/icae.global\/en\/?p=1138"},"modified":"2018-10-06T11:55:25","modified_gmt":"2018-10-06T11:55:25","slug":"adult-education-undefined-indistinguishable-branding-adult-education","status":"publish","type":"post","link":"http:\/\/icae.global\/en\/2018\/10\/adult-education-undefined-indistinguishable-branding-adult-education\/","title":{"rendered":"Adult education \u2013 undefined, indistinguishable: Branding Adult Education"},"content":{"rendered":"<p>While the terms kindergarten, school and university immediately trigger a firm picture within us, the concept of adult education first has to be explained in order to possibly generate an image. The term \u2013 and with it a possible <i>adult education brand <\/i>\u2013 must be defined at its core in order to be able to position adult education at all.<span class=\"Apple-converted-space\">\u00a0<\/span>This includes the definition of the concept and the characteristics that make adult education what it is and also make it unique.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><span class=\"Apple-converted-space\">\u00a0A<\/span>\u00a0workshop by the <a href=\"http:\/\/uil.unesco.org\">UNESCO Institute for Lifelong Learning<\/a>\u00a0in Hamburg\/Germany, 1-2 October 2018, \u00a0gave ICAE and other participants the opportunity to take a role in the discussion.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-1139\" src=\"http:\/\/icae.global\/en\/wp-content\/uploads\/2018\/10\/WhatsApp-Image-2018-10-03-at-12.50.29-1-300x174.jpeg\" alt=\"\" width=\"300\" height=\"174\" srcset=\"http:\/\/icae.global\/en\/wp-content\/uploads\/2018\/10\/WhatsApp-Image-2018-10-03-at-12.50.29-1-300x174.jpeg 300w, http:\/\/icae.global\/en\/wp-content\/uploads\/2018\/10\/WhatsApp-Image-2018-10-03-at-12.50.29-1-600x349.jpeg 600w, http:\/\/icae.global\/en\/wp-content\/uploads\/2018\/10\/WhatsApp-Image-2018-10-03-at-12.50.29-1-768x447.jpeg 768w, http:\/\/icae.global\/en\/wp-content\/uploads\/2018\/10\/WhatsApp-Image-2018-10-03-at-12.50.29-1-1024x596.jpeg 1024w, http:\/\/icae.global\/en\/wp-content\/uploads\/2018\/10\/WhatsApp-Image-2018-10-03-at-12.50.29-1.jpeg 1599w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong>Objectives of the workshop:<\/strong><span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<ul>\n<li>Allow courage and creativity for an initial reflection on an adult education brand<\/li>\n<li>Creating a basis for a common understanding, a common definition and a common usage of the English language term (one word, one voice)<\/li>\n<li>Viewing and evaluation of the most widely used definitions<\/li>\n<li>Consultation process for improved visibility and positioning of adult education<\/li>\n<li>Trying to come to a common understanding of brand essence and key attributes of adult education<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>While the terms kindergarten, school and university immediately trigger a firm picture within us, the concept of adult education first has to be explained in order to possibly generate an image. The term \u2013 and with it a possible adult education brand \u2013 must be defined at its core in order to be able to &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Adult education \u2013 undefined, indistinguishable: Branding Adult Education\" class=\"read-more button\" href=\"http:\/\/icae.global\/en\/2018\/10\/adult-education-undefined-indistinguishable-branding-adult-education\/#more-1138\">Read more<span class=\"screen-reader-text\">Adult education \u2013 undefined, indistinguishable: Branding Adult Education<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_monsterinsights_skip_tracking":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","lalita-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"While the terms kindergarten, school and university immediately trigger a firm picture within us, the concept of adult education first has to be explained in order to possibly generate an image. The term \u2013 and with it a possible adult education brand \u2013 must be defined at its core in order to be able to\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ricarda\"\/>\n\t<link rel=\"canonical\" href=\"http:\/\/icae.global\/en\/2018\/10\/adult-education-undefined-indistinguishable-branding-adult-education\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.3\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"-\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Adult education \u2013 undefined, indistinguishable: Branding Adult Education -\" \/>\n\t\t<meta property=\"og:description\" content=\"While the terms kindergarten, school and university immediately trigger a firm picture within us, the concept of adult education first has to be explained in order to possibly generate an image. 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