{"id":1138,"date":"2018-10-06T11:50:15","date_gmt":"2018-10-06T11:50:15","guid":{"rendered":"http:\/\/icae.global\/en\/?p=1138"},"modified":"2018-10-06T11:55:25","modified_gmt":"2018-10-06T11:55:25","slug":"adult-education-undefined-indistinguishable-branding-adult-education","status":"publish","type":"post","link":"https:\/\/icae.global\/en\/2018\/10\/adult-education-undefined-indistinguishable-branding-adult-education\/","title":{"rendered":"Adult education \u2013 undefined, indistinguishable: Branding Adult Education"},"content":{"rendered":"<p>While the terms kindergarten, school and university immediately trigger a firm picture within us, the concept of adult education first has to be explained in order to possibly generate an image. The term \u2013 and with it a possible <i>adult education brand <\/i>\u2013 must be defined at its core in order to be able to position adult education at all.<span class=\"Apple-converted-space\">\u00a0<\/span>This includes the definition of the concept and the characteristics that make adult education what it is and also make it unique.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><span class=\"Apple-converted-space\">\u00a0A<\/span>\u00a0workshop by the <a href=\"http:\/\/uil.unesco.org\">UNESCO Institute for Lifelong Learning<\/a>\u00a0in Hamburg\/Germany, 1-2 October 2018, \u00a0gave ICAE and other participants the opportunity to take a role in the discussion.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-1139\" src=\"http:\/\/icae.global\/en\/wp-content\/uploads\/2018\/10\/WhatsApp-Image-2018-10-03-at-12.50.29-1-300x174.jpeg\" alt=\"\" width=\"300\" height=\"174\" srcset=\"https:\/\/icae.global\/en\/wp-content\/uploads\/2018\/10\/WhatsApp-Image-2018-10-03-at-12.50.29-1-300x174.jpeg 300w, https:\/\/icae.global\/en\/wp-content\/uploads\/2018\/10\/WhatsApp-Image-2018-10-03-at-12.50.29-1-600x349.jpeg 600w, https:\/\/icae.global\/en\/wp-content\/uploads\/2018\/10\/WhatsApp-Image-2018-10-03-at-12.50.29-1-768x447.jpeg 768w, https:\/\/icae.global\/en\/wp-content\/uploads\/2018\/10\/WhatsApp-Image-2018-10-03-at-12.50.29-1-1024x596.jpeg 1024w, https:\/\/icae.global\/en\/wp-content\/uploads\/2018\/10\/WhatsApp-Image-2018-10-03-at-12.50.29-1.jpeg 1599w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong>Objectives of the workshop:<\/strong><span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<ul>\n<li>Allow courage and creativity for an initial reflection on an adult education brand<\/li>\n<li>Creating a basis for a common understanding, a common definition and a common usage of the English language term (one word, one voice)<\/li>\n<li>Viewing and evaluation of the most widely used definitions<\/li>\n<li>Consultation process for improved visibility and positioning of adult education<\/li>\n<li>Trying to come to a common understanding of brand essence and key attributes of adult education<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>While the terms kindergarten, school and university immediately trigger a firm picture within us, the concept of adult education first has to be explained in order to possibly generate an image. The term \u2013 and with it a possible adult education brand \u2013 must be defined at its core in order to be able to &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Adult education \u2013 undefined, indistinguishable: Branding Adult Education\" class=\"read-more button\" href=\"https:\/\/icae.global\/en\/2018\/10\/adult-education-undefined-indistinguishable-branding-adult-education\/#more-1138\">Read more<span class=\"screen-reader-text\">Adult education \u2013 undefined, indistinguishable: Branding Adult Education<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","lalita-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/icae.global\/en\/wp-content\/uploads\/2018\/10\/WhatsApp-Image-2018-10-03-at-12.50.29-1.jpeg","post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/icae.global\/en\/wp-json\/wp\/v2\/post\/1138"}],"collection":[{"href":"https:\/\/icae.global\/en\/wp-json\/wp\/v2\/post"}],"about":[{"href":"https:\/\/icae.global\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icae.global\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/icae.global\/en\/wp-json\/wp\/v2\/comments?post=1138"}],"version-history":[{"count":3,"href":"https:\/\/icae.global\/en\/wp-json\/wp\/v2\/post\/1138\/revisions"}],"predecessor-version":[{"id":1142,"href":"https:\/\/icae.global\/en\/wp-json\/wp\/v2\/post\/1138\/revisions\/1142"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icae.global\/en\/wp-json\/wp\/v2\/media\/1139"}],"wp:attachment":[{"href":"https:\/\/icae.global\/en\/wp-json\/wp\/v2\/media?parent=1138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icae.global\/en\/wp-json\/wp\/v2\/categories?post=1138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icae.global\/en\/wp-json\/wp\/v2\/tags?post=1138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}